SEO stands for Search Engine Optimization.
It’s the process of improving a website to make it more visible on search engines like Google, Bing, or Yahoo — so that when people search for products or services related to your business, your site appears higher in the search results.
Here’s a simple breakdown 👇
It helps search engines understand:
What your website is about
How useful your content is
Whether it deserves to rank high for certain keywords
On-Page SEO – Optimizing things on your website
Using the right keywords in titles, content, and meta tags
Writing quality, valuable content
Optimizing images and internal links
Off-Page SEO – Building your site’s reputation outside
Getting backlinks (links from other websites)
Social media sharing
Online reviews and mentions
Technical SEO – Making sure your site is easy for search engines to crawl
Fast loading speed
Mobile-friendly design
Secure (HTTPS)
Clean site structure and XML sitemap
To attract more organic (free) traffic to your website — not through paid ads, but by ranking naturally on search engines.
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