Search Engine Optimization (SEO)

Search Engine Optimization

SEO stands for Search Engine Optimization.
It’s the process of improving a website to make it more visible on search engines like Google, Bing, or Yahoo — so that when people search for products or services related to your business, your site appears higher in the search results.

Here’s a simple breakdown 👇

🔍 What SEO Does

It helps search engines understand:

  • What your website is about

  • How useful your content is

  • Whether it deserves to rank high for certain keywords

⚙️ Main Types of SEO

  1. On-Page SEO – Optimizing things on your website

    • Using the right keywords in titles, content, and meta tags

    • Writing quality, valuable content

    • Optimizing images and internal links

  2. Off-Page SEO – Building your site’s reputation outside

    • Getting backlinks (links from other websites)

    • Social media sharing

    • Online reviews and mentions

  3. Technical SEO – Making sure your site is easy for search engines to crawl

    • Fast loading speed

    • Mobile-friendly design

    • Secure (HTTPS)

    • Clean site structure and XML sitemap

🎯 Goal of SEO

To attract more organic (free) traffic to your website — not through paid ads, but by ranking naturally on search engines.

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